Jesse Matulis of The Foundry contacted Criterion looking for assistance to shoot a video of Uncommon Schools diversity conference. Uncommon Schools starts and manages outstanding urban charter public schools that close the achievement gap and prepare low-income students to graduate from college. From the title you could guess a road trip was needed to get to Brooklyn. Uncommon Schools has network of free public charter schools in Boston, Newark, Camden, Troy, Rochester, New York and, Brooklyn New York. Equipped with the proper tools for the job including the Canon C100 and Canon 5D we loaded into the Ford Transit and set off. The shoot was one day so the team set out early (no sleep till Brooklyn) and returned late. Criterion was extremely proud to work with The Foundry and Uncommon Schools and look forward to our next collaboration.