Criterion was contacted by The Philos Society to support them in re-branding their organization from the Age of Realization Society to The Philos Society.
The Philos Society is a non-profit organization that serves to advance the understanding of the basis and purpose of human existence, as well as to promote human comprehension of self and purpose through the application of science, technology and critical thinking.
It was important to the organization that the materials supporting the re-branding effort included clues and elements of their identity. Their new mark in particular includes elements and symbols directly related to theoretical physics and some of it’s prevailing theories.
This project included a logo redesign, corporate identity package, website development, strategic marketing plan, video production and public relations, some of which is still in production.