Hannoush Jewelers Designer Bridal Digital Marketing

Hannoush Jewelers of Albany NY – http://www.hannoushny.com – is holding their Designer Bridal Event March 18th & 19th at both their Wold Rd and Clifton Park NY locations. This one of a kind event offers shoppers the opportunity to experience the highest quality, most fashionable engagement rings and wedding bands in person.

Criterion was contracted to develop a social media ad to support the promotion of the Designer Bridal Event as well as manage the digital media placement via Google Adwords, Facebook and Instagram.

We opted for a 1 min video add to support the campaign will be using the video as the foundation of a much broader campaign.

The Philos Society Re-Brand

A Philosophical Re-Brand

Criterion was contacted by The Philos Society to support them in re-branding their organization from the Age of Realization Society to The Philos Society.


The Philos Society is a non-profit organization that serves to advance the understanding of the basis and purpose of human existence, as well as to promote human comprehension of self and purpose through the application of science, technology and critical thinking.

It was important to the organization that the materials supporting the re-branding effort included clues and elements of their identity. Their new mark in particular includes elements and symbols directly related to theoretical physics and some of it’s prevailing theories.The Philos Society Identity Package

This project included a logo redesign, corporate identity package, website development, strategic marketing plan, video production and public relations, some of which is still in production.