Hannoush Jewelers Designer Bridal Digital Marketing

Hannoush Jewelers of Albany NY – http://www.hannoushny.com – is holding their Designer Bridal Event March 18th & 19th at both their Wold Rd and Clifton Park NY locations. This one of a kind event offers shoppers the opportunity to experience the highest quality, most fashionable engagement rings and wedding bands in person.

Criterion was contracted to develop a social media ad to support the promotion of the Designer Bridal Event as well as manage the digital media placement via Google Adwords, Facebook and Instagram.

We opted for a 1 min video add to support the campaign will be using the video as the foundation of a much broader campaign.

The Philos Society Re-Brand

A Philosophical Re-Brand

Criterion was contacted by The Philos Society to support them in re-branding their organization from the Age of Realization Society to The Philos Society.


The Philos Society is a non-profit organization that serves to advance the understanding of the basis and purpose of human existence, as well as to promote human comprehension of self and purpose through the application of science, technology and critical thinking.

It was important to the organization that the materials supporting the re-branding effort included clues and elements of their identity. Their new mark in particular includes elements and symbols directly related to theoretical physics and some of it’s prevailing theories.The Philos Society Identity Package

This project included a logo redesign, corporate identity package, website development, strategic marketing plan, video production and public relations, some of which is still in production.

G43 Product Review Video

Product Review Video Glock G43 – NY Shooter Supply

NY Shooter Supply takes aim at the Glock G43

Tom Driscol manager of NY Shooter Supply contacted Criterion to shoot a product review video of the Glock 43. NY Shooter Supply is located in Albany NY aims to provide the law abiding citizens of New York State with quality ammunition and top-shelf shooting equipment. NY Shooter Supply goes to great lengths to offer affordable prices, and won’t rest until your expectations have been far exceeded!

This 2-day shoot required 1 day at Toms house and shooting range and 1 day in Criterion’s studio. Armed with Criterions new Sony A6000 video camera we set out to Tom’s house. Tom began firing the Glock 43 from different distances and at several targets. He then rated the gun on multiple levels and gave his personal review of the gun. A few days later we met at Criterions in house studio to complete the shoot. How did the Glock 43 perform? What’s Tom’s shooting range like? The video answers these questions and so much more!

Video Producer Consultation

MHM Turns On The Spotlight – Video Producer Consultation

Criterion was contacted by the IVC Filter Lawyers at Martin, Harding and Mazzoti LLP (MHM) for video producer consultation services on a 30 minute TV pilot called Community Spotlight. If you don’t know the heavy hitters, The law offices of Martin, Harding & Mazzotti, LLP specialize in personal injury lawsuits as a result of automobile accidents. The shoot was scheduled for 1 day at WRGB.

The idea behind Community Spotlight is to highlight people and organizations that support and help community. Throughout the years Martin, Harding & Mazzotti LLP (MHM) sponsors, and has initiated, many programs that benefit the community, such as The Free Cab Ride Program that gives people free cab rides during holiday times– and the free helmet program that provides bike helmets to kids. Community spotlight is another example of Martin Harding and Mazzotti’s (MHM) continued dedication to our community and we are glad we can help!

Boston harbor

Shipping Off To Boston

Boston Harbor Another Foundry Criterion team up for Uncommon Schools, this time in Boston. Uncommon Schools contacted The Foundry about shooting a short form documentary at one of the schools in their network. From there Jesse Matulis from The Foundry contacted Criterion and asked are you ready for an adventure? Our answer…YES! Using Airbnb to book the accommodations Jesse proclaimed we’d be staying on a houseboat. Unfortunately the sea was angry, like an old man returning soup at a deli (George Costnaza) and no fish were caught. It was all smooth sailing on the video shoot though. Criterion once again was proud to partner with The Foundry to deliver a high quality, informational and emotional video for Uncommon Schools.

A Video Grows in Brooklyn

Video Grows In Brooklyn

Jesse Matulis of The Foundry contacted Criterion looking for assistance to shoot a video of Uncommon Schools diversity conference. Uncommon Schools starts and manages outstanding urban charter public schools that close the achievement gap and prepare low-income students to graduate from college. From the title you could guess a road trip was needed to get to Brooklyn. Uncommon Schools has network of free public charter schools in Boston, Newark, Camden, Troy, Rochester, New York and, Brooklyn New York. Equipped with the proper tools for the job including the Canon C100 and Canon 5D we loaded into the Ford Transit and set off. The shoot was one day so the team set out early (no sleep till Brooklyn) and returned late. Criterion was extremely proud to work with The Foundry and Uncommon Schools and look forward to our next collaboration.